The Borgward returns after an absent of 55 years.

Borgward has returned to Geneva, with the BX7, after 55 years in absentia.

The come-back is stunningly impressive, to bring a cross-over between BMW, Mercedes-Benz and Audi. The resurrection of production has been the efforts of the grandsons and a consortium of companies.

Carl F. W. founded the company in Bremen, Germany. Mercedes Benz Bremen, operate from the premises today. 

Carl Borgward's grandson, Christian Borgward, together with Chinese investors has revived the brand, with his partner Karlheinz L. Knöss.

 In 1961, the company was forced into liquidation by creditors. Carl Borgward died in July 1963, still insisting the company had been technically solvent. This proved to be true in the sense that after the creditors were paid in full, there was still 4.5 million Marks left over from the business

After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and by the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the scope of his auto business, and he took control of it

Borgward Hansa 1500 Sport-coupé of 1954.

 Borgward Hansa 1500 of 1952

Borgward Isabella built in 1959

 

 Borgward Isabella Coupé (2+2)

 Borgward P100 with air spring

In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.

 Isabella TS Deluxe

Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most popular model and remained in production for the life of the company

 Borgward B4500 (1957)

Borgward introduced a line of 1500 cc sports racers in the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which was also used by some F1 privateers in 1961).

 

Sources: Wiki & others